Shaw Theatres launches new cinema at nex (Serangoon Central)

Shaw Theatres will impress cinema-goers with many "firsts" when its new cinema at nex starts screenings on 2 December 2010: the most number of 3D digital halls at one location; premium halls at a suburban district; 3D digital technology for premium halls; and dedicated in-cinema lift for the handicapped.

Occupying a space of 3,700 square metres, Shaw Theatres nex will have 10 halls and a seating capacity of 1,265 seats. Although located in a suburban mall, Shaw Theatres is investing and equipping six out of the 10 halls with digital technology with five being 3D digital halls! Shaw Theatres nex will boast the most number of 3D halls at any single cinema location. At nex, Shaw Theatres will also introduce the “Premiere Screen” concept – halls that provide a premium cinematic experience to consumers. With deluxe leather seats and premium dine-in services within a cosy hall of 48 seats, the Premiere Screen halls at nex will bring an element of luxury to the doorstep of suburban residents. Targeting a discerning audience, Premiere Screen will be the first premium halls to feature 3D digital technology. Details on the two Premiere Screen halls at nex will be announced at a later date.

Win Shaw VIP movie pass and enjoy unlimited movies for a year and many more. Visit http://www.shaw.sg/ for more details on the various soft launch promotions.