Davidoff unveiled its new Eau Fraîche ad campaign,
Davidoff Adventure Eau Fraîche with Ewan McGregor. The line is being positioned as ideal for the rugged yet handsome adventurer, the escapist free spirit who revels in the freshness of nature after a hard day’s exploring. The visual aims to evoke the excitement of the actor’s real-life adventures: Long Way Round, his 20,000-mile round-the-world motorcycle journey in 2004 and his latest expedition Long Way Down from the northernmost point of Scotland to the southernmost tip of Africa. The Scottish actor can be seen next in Roman Polanski's
The Ghost Writer in May.
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