Cathay Cineplexes gets movie-goers hooked on mobile ticketing

As digital technology evolves continuously, mobile ticketing is the newest craze for movie-lovers who enjoy an on-the-go lifestyle and the convenience and mobility of accessing movie schedules, selecting cinema seats, and buying movie tickets on their mobile phones just about anytime and anywhere in Singapore. A recent exclusive tie-up between Cathay Cineplexes and SingTel allows for all SingTel users to book and purchase Cathay Cineplex movie tickets by simply downloading an application, the SingTel Box Office - for free onto their mobile phones, including the iPhone. No data charges apply for this service if the connection is accessed via the SingTel IDEAS (WAP). Cathay Cineplexes is also collaborating with eNETS to offer mobile ticketing services to patrons. Come September 2009, a quick and straight-forward download of the eNETS application onto the mobile phone offers users the option of selecting their preferred choice of movies and purchasing movie tickets.