Thursday, June 10, 2010


Large cut-outs of TOY STORY 3's Woody, Buzz and new character Lotso have been spotted at the turn towards Takashimaya Shopping Mall. In keeping with Toy Story 3’s key inspiration of prison break movies and in salute to the groundbreaking artistic contribution of the TOY STORY franchise especially to the world of animation, Walt Disney Studios Singapore has broken away from convention and turned to guerilla marketing by piquing the interests of moviegoers with movie character “appearances” in the city’s different greenbelt zones - a first for movie marketing. Toy Story fans will also be able to catch a glimpse of these characters in front of Change Alley at Raffles Place from June 14-16.

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