Tuesday, July 13, 2010

'The Kids are Alright' does more than just Alright

While 'Despicable Me' proved that being mean could get you the number one spot at the box office, a little indie drama proved more than alright by earning US$505,000 on just seven screens. That may not seem a lot by 'Despicable's' terms, but you have to remember that its $72,143 per-screen average is the 27th-biggest in history, and the second-largest for a film playing at seven or more screens.

Starring Annette Bening, Julianne Moore and Mark Ruffalo, it tells the story of two children conceived by artificial insemination whose lives and those of their parents change when they meet their birth father.

Cathay-Keris Films and Festive Films has slated for this ensemble drama to open 21st Oct so keep a lookout for that one.

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